IMPLEMENTATION OF INTEGRATED MARKETING COMMUNICATION BASED ON OMNICHANNEL MARKETING IN THE JUNIQUE MARKETING PROGRAM

Still, the existence of Covid-19 affects all layers elements, especially for automotive companies, both two-wheeled and four-wheeled. National motorcycle sales are known to be affected quite hard by Covid-19. The distribution motorcycles experienced a decline in sold throughout Indonesia only reaching 123,782 units, or decrease 78 percent compared previous month. People's purchasing power at time weakened due declining incomes. Therefore, marketing strategy plays an important role maintaining business growth long term. This research aims evaluate improve effectiveness existing programs within company. methods used qualitative, including direct observation, interviews, documentation collection, primary secondary data. results this expected help companies innovating overcome weaknesses. Astra Motor Purworejo can implement Integrated communication through concept omnichannel marketing. To optimize use digital